Eagle Insulation LLC is a locally owned and operated insulation company based in Plainfield, Indiana. With over 32 years of experience under their belt, it was time to develop a new brand and an online presence. After speaking with the owners, I found that they were looking for a fresh yet classic simple design. I conducted research to include: branding, typography, company background, color development, competitor branding, even utilizing a visual thesaurus. I found that using a word like “eagle” would be typical to use Red, White and Blue, but Eagle Insulation helps conserve energy and sell recycled products for insulation usage. This is why we choose to use a green color palette and a classic Baskerville font in their new style guidelines.